Search Engine Optimisation is one of the most powerful marketing tools available to a business. Good SEO means that it’s easier for customers to find your site online, leading to more inbound clicks, more leads, and more new customers or sales. All this, without costing you anything other than time. Getting SEO right, however, can be a tricky task. There are a lot of factors that go into how a search engine ranks your page. In this article, I look at five quick tips that you can use to step up your SEO game and increase your website’s visibility.

1. Increase your speed

Page speed is one of the largest factors determining how Google rates your page, meaning that slow pages won’t just frustrate your users, they’ll also stop your page from ranking as high as it should. It is well worth using a tool such as Pingdom to analyse your site’s performance and identify problems areas that can be improved.

Be sure to always follow good practice in terms of your page load. Avoid unnecessarily large images, video files and plugins that can slow down the responsiveness of your site and lead to sluggish performance for your users.

2. Check your analytics

Services such as Google Analytics are invaluable for identifying user behaviour on your site, and for helping you to determine which content is driving the most traffic to you. This is data that is valuable in helping you create the right kind of content to resonate with your audience, driver user engagement, and improve your page ranking. As with everything in marketing, never assume that something is working – test, test and test again!

3. Take advantage of meta descriptions

Meta descriptions are still an important part of your search engine performance. A page’s meta description is what a search engine will provide as your page’s description in the search engine results. If the meta description doesn’t accurately describe the content of the page, both your users and the search engine’s algorithms will be confused, and your page’s rank will suffer. Ensure that the meta description for each page is unique, and that it is accurate.

4. Use the right keywords

Keywords are the core of how search engines operate. If your potential customers are carrying out a search for “Tyre Store Janalli”, then you want to be certain that your page will show up when they do. Identifying the right keywords and using those words within your site will make sure that you show up in the searches that you need to. Tools like Google’s Keyword Planner can help you identify the right keywords to use for your site. Once you know the terms you should be using, make sure that you include them in the correct places, including within your page’s title and within its meta description, to help make sure that your customers can find you.

5. Make the most of links

Technically, this isn’t a quick win – but it remains one of the most important aspects to improving your page rank. Google put a lot of weight behind the number and quality of external links that your page generates. The more sources that link to you, and the more trusted by Google those sources are, the higher your page will rank. This is the digital equivalent of word of mouth; if a lot of people are willing to vouch for your website, then Google will assume that its content is valuable. Don’t be afraid to reach out to the people running other sites. If your site is good and its content relevant, then people will be willing to link to your pages.

Effective SEO is a never ending, and often changing process, but the advice above will help you get started the right way and begin building up your online reputation. If you would like to take your SEO efforts further, john Rowbottom Design and Marketing can help. To find out more, get in touch with us at jrdm.com.au.

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