If you’re operating a new start-up business, then you’re probably used to handling a wide range of tasks yourself. Keeping things in-house and hiring only the staff you absolutely need helps to keep costs low and processes controlled in the early days of your business. But as your business grows and your workload grows with it, it makes sense to bring in specialised help – a sales team, an accounts team, an office manager… and sooner or later, the time will come when you will need help with your marketing. In today’s article, I list five signs that show when it’s time for your business to consider hiring a marketing agency.
1. You have too many projects and too little time
Running your business is a hands-on project, and every day brings more challenges. If you’re busy day to day operations, you almost certainly don’t have the time to spare for posting new content, checking campaign performance, building landing pages or creating eye-catching emails. Using a marketing agency takes this workload away from you and gives it to someone with the ability to focus 100% on getting the results you’re looking for.
2. You want to bring more resources to the job
There is a lot to be said for keeping every part of your business in-house, but when it comes to marketing, that can be difficult to achieve for a small business. Ideally, your marketing team needs to be able to cover copywriting, social media management, web design and development, search engine optimisation, graphic design, public relations and more. You might be fortunate enough to hire one or two people who can cover all those bases, but the more people you need, the higher the costs become. Working with a marketing agency lets you keeps costs low while still getting access to people with the skills and experience you need to optimise the whole of your marketing mix.
3. You’re getting variable results
Some weeks, the content you’re putting out seems to be working, and the leads and sales flow in. Other weeks, you wonder if it was even worth the effort to put up your content at all. If you’re seeing inconsistent results from your marketing efforts, that’s a good sign that your overall marketing strategy could use a check-up. Hiring a marketing agency to look at what’s working and what isn’t, and to revitalise your marketing efforts, can have great results.
4. You’re not sure of your results
If you know your marketing results are poor, that’s bad. If you have no idea of what the results you’re getting are, that’s much worse. Good marketing requires a constant process of measuring and evaluating to keep results high, costs low and content fresh. A marketing agency will be able to work with you to monitor and optimise your marketing and ensure that you are taking advantage of every opportunity and optimising your marketing spend.
5. You know you’re ready to grow
If you know that your company is ready to expand, whether that’s to take advantage of a growing market, to capitalise on new products, or just because the time is right, working with a marketing agency can help speed the growth of your company. Your agency will know the right moves to make to significantly and swiftly grow the number of leads you have coming in, allowing you to take advantage of growth opportunities.
If one or more of these signs sound familiar to you, then it might be time for you to look into hiring a marketing agency. John Rowbottom Design and Marketing will work with you to build a marketing strategy that works to meet your goals. To find out more, visit jrdm.com.au and book an appointment today.