by Logo and campaign design for the charity Coats for Everyone
The central imagery shows the importance of warm clothing for the homeless through striking but abstract imagery, showing silhouettes of homeless people with their coats removed from the picture.
The Coats for Everyone logo is built within a pair of arms moving in a cycle, subtly illustrating both the compassionate nature of the program, and the ability for donors to ‘recycle’ their clothing to a new and appreciated role.
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