Pacific Training Group – Brand Refresh

Brand refresh across print and digital for an international College

Pacific Training Group requested a redevelopment of their print and digital material to revitalise their brand communication. The new design was to be digital-first, initially focusing on updating their website and digital communication to a clearer, more modern design that would appeal to potential students from a range on international backgrounds, with a focus on the 18-25 age group.

The website is currently live at pacifictraining.edu.au

After the digital redesign, the design elements were incorporated into a range of new print material in order to maintain a uniform look and feel across the company’s communications.